Raymond Spellen
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The Discover Case Study

OVERVIEW

​The discovery is a GPS tracker and easy-to-use app that helps you find the location of items you may lose or misplace.​

PROBLEM STATEMENT

​After conducting interviews, I realized that people are always losing things, especially now that products are getting smaller. It's easy to misplace something as small as a SD Card, Bluetooth, keys, and etc.​

KEY FINDINGS

​My audience were both men and women who fell in the age range of 20-40 and all had a story of something they either lost or misplaced which left them seriously frustrated. I realized that everyone has a lot going on in their lives and it would be convenient for them to have something that can keep track of their stuff for them.
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​KEY PERSONA

​Based on my interviews, I looked at what people cared about and built a persona to capture their interests.
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​​COMPETITIVE ANALYSIS

​After sorting through my research, the next step was downloading and testing trending Locator applications via SEO and youtube in 2016. There were many pros and cons to what I found on the market. My goal was to form a unique minimal viable product (MVP) that filled these gaps and then test it.
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​MOSCOW METHOD

​After testing many Locator applications, I took note of what was and wasn't working when organizing my user research and decided to go with the MoSCoW method to prioritize the main things my app should have.
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USER FLOW

​During the course of my project, I began to create the user flow on paper to get an idea on how I wanted the user experience to be. It was later changed and refined based off the feedback I had got from different people I interviewed. On the revised version the blue path represents the "happy path" or ideal scenario for a user to complete their workout routine.
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​PAPER PROTOTYPE

​A paper prototype was created to form the skeleton of my application. This helped me immensely in building my architecture before getting too lost in the visuals. I was also given feedback through user testing for changes that I can make that was noted below.
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WIREFRAMES: MID-FIDELITY

​Through my early rounds of testing I found many problems with my applications. Some of those included getting lost in the navigation, not having enough coach tabs, and overall layout needed to be more refined.
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​FINAL PROTOTYPE

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REFLECTION & PORJECTION

​Updates have been made based on the feedback from users like redoing the layout design for the app to make it look less like a wireframe. Also creating more "Call to Actions" to make the app user friendly.
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Whether the application becomes an indispensable tool for people young and old or not, I feel that I've accomplished something special and have learned a lot along the way.

TEST PROTOTYPE

To test the prototype click here​ invis.io/BWA6RN5PG. ​
All works © Raymond Spellen 2023.
Please do not reproduce without the expressed written consent of Raymond Spellen.
  • Home
  • Projects
    • e-Learning >
      • Fair Lending
      • Accommodating Consumers with Disabilities
      • Manheim Auctions
      • Quality_Referral
      • CDC: Culture Competency
      • Central Nervous System
      • AT&T BC: New Features
      • YouTube Mockup
      • Overview SCI
    • UI/UX >
      • Shepherd Center: Branding & Website
      • AT&T Collaborate
      • The Discover Case Study
    • Motion Graphics >
      • AT&T BD: First TIme Login Campaign
      • Pinocchio: The Vampire Slayer Campaign
      • 2011 Soul Train Awards Campaign
      • FedEx Campaign
    • Print >
      • FedEx Campaign
      • Coca-Cola Campaign
      • AT&T Campaign
  • ABOUT ME
  • Contact