AI Learning Experience Designer

Designing learning
that moves people.

I build instructional experiences that turn complex ideas into practical, polished, learner-centered moments — combining strategy, design, and technology into work that actually sticks.

15+
Years Experience
100+
Courses Built
12+
Tools Mastered
7
Industries
Capabilities

Strategy. Design. Execution.

Every project starts with a clear question: what does the learner actually need to walk away able to do? The answer shapes everything else.

01 / Strategy

Learning Architecture

Courses, programs, and workflows structured around real performance outcomes — not content coverage.

ADDIE SAM Needs Analysis Bloom's Taxonomy
02 / Design

Visual Systems

Clean layouts, consistent hierarchy, and branded interactions that feel senior and intentional — not templated.

Figma Adobe XD Illustrator Motion Design
03 / Execution

Interactive Builds

Rise, Storyline, HTML, AI workflows, and custom media working together as a single cohesive experience.

Articulate Rise Storyline HTML/CSS AI Workflows
Work

Selected Projects

Work organized by discipline. Each project is a real problem — strategy, design, and execution working together from brief to build.

AT&T Collaborate
UI/UX 2016

AT&T Collaborate

UX Design & Instructional Video Production · AT&T

Redesigned the enterprise communications platform for business administrators and produced a Key System Emulation demonstration video that turned a technical process into a self-serve experience.

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Shepherd Center
UI/UX 2017

Shepherd Center Website Redesign

UX Design · Shepherd Center

A research-driven redesign of a nationally recognized rehabilitation hospital's website, translating patient and physician interviews into wireframes and prototypes that simplified navigation and surfaced key actions like referrals and donations.

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AI Segmentation
AI 2025

AI-Powered Customer Segmentation

Conversation Design & AI Experience · Cox Business

Designed nine AI-powered conversational simulations using Surge9, enabling sales reps to practice consultative selling with dynamic AI personas across 27+ industry-specific conversation paths.

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Generative AI Foundations
AI 2025

Generative AI Foundations

AI Literacy & Learning Strategy · First Tech Federal Credit Union

A 15-lesson self-paced learning experience helping employees understand, apply, and responsibly use Generative AI tools in the workplace.

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Copilot in Action at First Tech
AI 2025

Microsoft Copilot in Action at First Tech

AI Awareness Campaign · First Tech Federal Credit Union

A motion graphics awareness video that introduced Microsoft Copilot as a workplace productivity partner, building employee confidence through responsible AI guidance before formal training began.

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Account Life Cycle
E-Learning 2023

Account Life Cycle

Instructional Design · Veeam

An interactive eLearning experience mapping the entire customer journey from lead generation through retention, helping new employees understand how six cross-functional teams support account success.

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Intapp DMS
E-Learning 2026

Intapp DMS

Systems Training · PKF O'Connor Davies

A 60-minute practice-specific reinforcement course for Tax, BSG, and A&A teams navigating document governance, retention policies, and workflow decisions after Intapp DMS migration.

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Technical Discovery
E-Learning 2023

Technical Discovery & Next Steps

Sales Enablement · Veeam

A Storyline course placing sales and presales professionals inside a real customer discovery conversation, building consultative selling skills through scenario-based investigation and an interactive discovery form.

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Cox Code of Conduct
E-Learning 2025

2026 Cox Code of Conduct

Compliance Training · Cox Enterprises

A story-driven enterprise compliance course built collaboratively by a six-person team, featuring an interactive Vault experience that challenged employees to apply ethical decision-making across responsible AI, workplace safety, and company policy.

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Pinocchio: Vampire Slayer
Motion Graphics 2014

Pinocchio: Vampire Slayer

Trailer & Motion Comic · Van Jensen

A cinematic promotional trailer and motion comic adaptation that transformed static graphic novel panels into an engaging visual experience through camera animation, sound design, and editing.

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Cox Mobile Employee Discount
Motion Graphics 2024

Cox Mobile Employee Discount Campaign

Promotional Video · Cox Communications

An animated internal promotional video that transformed a policy-heavy employee benefits announcement into a concise, visually engaging communication covering eligibility, pricing, plans, and enrollment.

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Bulk in ICE
Motion Graphics 2024

Bulk in ICE Launch Campaign

Sizzle Video · Cox Communications

A change management sizzle video that built excitement for a major workflow update, helping Residential Sales teams understand why Bulk in ICE would simplify their jobs before formal training ever began.

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No projects in this category yet. More coming soon.
Awards

Industry Recognized.

Seven recognitions from Brandon Hall Group, C2HR, ONCON, and the Stevies Awards — earned across learning strategy, technology innovation, and organizational development.

2026 ONCON ICON Finalist
2026
ONCON ICON Finalist
Top 100 Global Learning & Development Team

Recognizing continuous high-stakes leadership, agile change management, and elite operational readiness execution.

2025 ONCON ICON Winner
2025
ONCON ICON Winner
Top 100 Global Learning & Development Team

Voted by industry peers for elite organizational development, program strategy, and process modernization leadership.

2025 Brandon Hall Silver Excellence Award
2025
Brandon Hall Silver Excellence Award
Learning & Development

Honored for sustained excellence in curriculum design, cross-functional scaling, and organizational impact.

2024 C2HR Game Changers Award
2024
C2HR Game Changers Award
Human Resources & Talent Development

Celebrating elite industry leaders pushing the boundaries of modern, forward-thinking learning solutions.

2024 Brandon Hall Gold Technology Award
2024
Brandon Hall Gold Technology Award
Excellence in Technology

Awarded for innovative media integration and pioneering advanced digital simulation platforms.

2024 Brandon Hall Gold Excellence Award
2024
Brandon Hall Gold Excellence Award
Learning & Development

Recognized for exceptional instructional strategy and curriculum development architectures that drive enterprise workforce readiness.

2022 Stevies Award
2022
Stevies Award
New-Hire Orientation & Onboarding Training

Recognizing the seamless integration of new employees into an organization through exceptional onboarding design.

About

Learning Experience Designer. Creative Strategist.

Raymond Spellen

I've spent the better part of a decade working at the intersection of instructional design, visual craft, and emerging technology. My work shows up in Fortune 500 onboarding programs, custom eLearning builds, and leadership development curricula — anywhere complexity needs to be made clear.

I'm drawn to projects where the brief is hard. The ones where you have to actually understand the domain before you can design the experience. That's where the interesting work lives.

Outside of client work, I'm exploring how AI tools are changing what's possible in rapid prototyping, personalization, and adaptive learning design.

Core Skills
Instructional Design 95%
eLearning Development 92%
Visual / UX Design 88%
AI Workflow Integration 80%
Creative Strategy 90%
Contact

Have a project
worth building?

I take on a small number of projects at a time. If yours is interesting, reach out and let's talk.

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